Disney LOL is an app where families, including kids, can consume fun Disney short-form content in a safe, trusted way. With Disney LOL, Disney fans can join the fun and view GIFs, Vines, short-form videos (up to two minutes) in a singular, family-friendly, high-quality mobile app experience. Users can browse and consume a variety of non-episodic content from Disney Channel, Disney XD, original Disney Interactive Media social content, Star Wars, and Marvel. The free app is available for iOS and Android in the United States and Canada.
The Disney LOL app builds on the success Disney is experiencing with content created for various social media and micro content platforms. Disney currently has 1.15 billion followers across these platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine), driving 325 million views per month.
July 30, 2016