Disney Store Helps Kick Off ‘My Rogue Story’ Video Contest for Kids with Release of a Free Starter Pack and Stop-Motion ‘How To’ Video

Retailer Rolls Out ‘Rogue One: A Star Wars Story’ Merchandise with Free In-Store Star Wars-Themed Events All Weekend

Pasadena, Calif. – Sept. 30, 2016 – Disney Store is celebrating the arrival of the new “Rogue One: A Star Wars Story” collection and the opening of the nationwide My Rogue Story user generated content (UGC) contest with free materials and an online video tutorial to encourage fans to create their own “Rogue Stories” (no purchase necessary to enter).

This weekend, fans can pick up a complimentary “My Rogue Story Video Starter Pack,” featuring a unique backdrop and die-cut characters (while supplies last), to create their own original 2-minute videos inspired by the upcoming “Rogue One: A Star Wars Story” film. The exclusive starter packs are available at Disney Store locations. Information on the My Rogue Story contest, which runs through Oct. 21 for ages 8-12, can be found at Disney.com/MyRogueStory.

To help kids with their stories, Disney Store has released a free online video tutorial offering tips and tricks for creating a fun entry, including step-by-step instructions for a stop-motion animation adventure complete with characters, vehicles and special effects.

To view the tutorial video, visit Disney.com/MyRogueStory.

To further celebrate the retail set date of “Rogue One: A Star Wars Story” toys, collectibles, apparel and more, all North American Disney Store locations opened for business today with Star Wars-themed opening ceremonies, offering a galactic twist on the traditional “Unlocking Imagination” ritual. Disney Store locations (excluding Outlets) will also host in-store events on Oct. 1 at 10:30 a.m., 11:30 a.m. and 12:30 p.m., as well as on Oct. 2 at 12:30 p.m., 1:30 p.m. and 2:30 p.m. during which Guests can join the Rebel Alliance to help obtain the plans for the Galactic Empire’s weapon, the Death Star.

“Disney Store is excited to help fans ‘go rogue’ with a number of unique products and experiences launching today, celebrating the upcoming ‘Rogue One: A Star Wars Story’ and all things Star Wars,” said Elissa Margolis, senior vice president of Disney Store North America. “From free in-store events, to exclusive collectibles and more, Star Wars fans will discover something new every month from now until the holidays.”

Additionally, on DisneyStore.com, fans can enjoy free shipping on all Star Wars items from Sept. 30 – Oct. 2. Details about the events and additional activities surrounding “Rogue One: A Star Wars Story” are available at www.DisneyStore.com/RogueOne.

To find a local Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Register, become a fan on Facebook www.facebook.com/DisneyStore or follow along on Twitter @DisneyStore. Join the conversation at #GoRogue.

# # #

About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

About Disney Store
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products and Interactive Media, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; 1 flagship location in Shanghai, China; and more than 70 Disney Store locations in Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de, www.disneystore.se, www.disneystore.dk, www.disneystore.it, www.disneystore.es and www.disneystore.co.jp. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit dpecp.disney.com/disney-store/ or follow us at www.facebook.com/DisneyStore, www.instagram.com/DisneyStore and www.twitter.com/DisneyStore.

Media Contacts:
Erin Barrier, Disney Store │ 626-773-5132 │ erin.j.barrier@disney.com
Chris Argyropoulos, Lucasfilm Ltd. │415-623-1018 │ chris.argyropoulos@lucasfilm.com

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

My Rogue Story Contest
NO PURCHASE NECESSARY. Enter contest between 9/30/16 at 12:00 p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal residents of the 50 U.S. & D.C., Canada (excluding Quebec) between the ages of 8-12 at time of entry. Limit 1 entry per person. GRAND PRIZE WINNER MUST TRAVEL ON OR ABOUT DECEMBER 12, 2016. Visit www.Disney.com for Official Rules including details on how to enter, eligibility requirements, prize description and limitations. Void in Quebec and where prohibited. Sponsor: Disney Online, 500 South Buena Vista Street, Burbank, CA 91521-7667.