Revelmode, a media brand focused on content, community, and charity, and anchored by TIME 100’s Felix Kjellberg aka PewDiePie—the #1 most-subscribed YouTuber in the world, today announced its further expansion into games through a multi-title development deal with newly created studio DoubleMoose, and the launch of PewDiePie’s Tuber Simulator, available now on iOS and Android, from Outerminds. Revelmode is a Maker Studios and Kjellberg venture.
As one of the three Revelmode pillars, game development continues to be a core focus for the brand’s original content strategy—connecting the community with creators. Legend of the Brofist, Kjellberg’s first foray into gaming, which featured some of the Revelmode squad, debuted at #1 in the app store and stayed there for more than 3 weeks last year.
Revelmode further expands its slate tapping award-winning game designer Armin Ibrisagic for a development deal run through DoubleMoose studio. Ibrisagic may be best known for his work on Goat Simulator with Coffee Stain Studios, which has sold millions of copies worldwide. Through its relationship with Revelmode, DoubleMoose will develop multiple titles for PC, iOS and Android, with creative input from Kjellberg.
“Comedy is huge in entertainment but it still feels in its infancy in the games industry—Felix and I would like to work on changing that,” said Ibrisagic. “It’s great fun to be designing some crazy stuff with Felix and the whole Revelmode squad!”
Also part of the Revelmode game slate, PewDiePie’s Tuber Simulator launched today on iOS and Android in the App Store, Google Play Store, and Amazon. The game, published by Outerminds, the Montreal-based studio behind Legend of the Brofist, features the Revelmode squad. Tuber Simulator allows players to experience life as an aspiring YouTube star and become the biggest, baddest YouTuber ever – kicking PewDiePie off his throne.
“It’s all HAPPENING for Revelmode—with more to come,” said Kjellberg. “Working with Armin is a match made in heaven. His vision and sense of humor fits Revelmode perfectly. We’re proud and excited to have him on board and can’t wait to share what we’ll create together! ALSO, I’m so excited Tuber Simulator is here! Guiz de Pessemier and the Outerminds team are so amazing to work with—check out this fresh pup today!”
Since launch in January 2016, Revelmode has added Cryaotic and PJ Liguori aka KickthePJ to its creator squad, further collaborating with creators who fit the Revelmode voice. Revelmode is now home to PewDiePie, CinnamonToastKen, Cryaotic, CutiePieMarzia, Dodger, EmmaBlackery, JackSepticEye, Jelly, KickthePJ, Kwebbelkop, and Markiplier—with more additions coming soon.
Revelmode recently participated in a charity drive—Revel4Good, a multi-installment live stream, which drove over 100,000 Humble Bundle purchases with a portion of the proceeds donated to a cause close to the hearts of the squad: mental illness. Millions of people suffer from some form of mental illness each year, quietly struggling with depression, anxiety, eating disorders, and more. Crisis Text Line, who provides free, 24/7 support for people in crisis via text, received a portion of the charitable contributions generated by the bundle.
The majority of the squad also recently appeared at PAX West 2016, filming original shows (more information coming soon!), meeting fans, and participating in programming across the conference.
Revelmode continues to be powered by Maker Studios, leveraging its global scale to create commercial and creative value for the brand.
Revelmode is a media brand, home to a curated creator network, united in its passion for gaming and pop culture. Anchored by Felix Kjellberg aka PewDiePie, the #1 most-subscribed YouTube creator in the world, and powered by Maker Studios, Revelmode focuses on creating original premium content, game development, philanthropic programs, commercial partnerships, and merchandise. The Revelmode network reaches over 100 million followers across platforms. The brand emerged from the belief that digital content has the power to entertain and unite fans as well as inspire millennials into positive social action. For more information visit www.revelmode.com and follow the brand on Twitter and Facebook @Revelmode and on YouTube at youtube.com/revelmode.
DoubleMoose is a game development studio helmed by award-winning game designer Armin Ibrisagic, along with award-winning and 20-year game industry veteran Trevor Snowden. DoubleMoose develops game titles mainly for PC, iOS and Android. Ibrisagic may be best known for his work on Goat Simulator, which has sold more than 8 million copies across multiple platforms and has received numerous accolades, as well as was honored at the 2015 Independent Games Festival.
About Felix Kjellberg
In 2010, Felix Kjellberg created his YouTube channel PewDiePie (youtube.com/pewdiepie) to play video games. The channel quickly grew in popularity and by 2013 was gaining a new subscriber every second, surpassing 1 billion cumulative lifetime views. Today, Kjellberg has more subscribers than any channel in YouTube history and commands a global audience. His fans are famously known as his “bros” and are comprised of gamers and non-gamers alike. Though initially popular for his “let’s play” videos featuring horror-themed games, Felix has significantly diversified his formats, which now include vlogging, sketches, music parodies, podcasts and fan-activations. In addition to content creation, Felix has used his popularity as a philanthropic platform raising over $1 million dollars to date for charities such as Save The Children and charity: water. Kjellberg has been featured in the New York Times, Wall Street Journal, Variety, AdWeek, Entertainment Weekly, The Guardian, and The New Yorker, among many others, has appeared on “The Late Show with Stephen Colbert,” “TODAY,” “Nightline,” “CONAN,” and BBC News, among others, was named on Forbes’ 30 Under 30, Vanity Fair’s New Establishment, The Guardian’s MediaGuardian 100, Time’s 30 Most Influential on the Internet and 100 Most Influential in the World, and has received Teen Choice, Streamy, and Shorty awards, among other accolades. Felix released his first book This Book Loves You with Penguin Random House in October 2015 and launched a video game Legend of the Brofist in collaboration with Outerminds in September 2015 for iOS and Android. The game was #1 in the app store for 3 weeks and the book is a #1 bestseller on Amazon and debuted at #1 on the New York Times young adult paperback bestseller list. Felix also starred in the original series “Scare PewDiePie” in collaboration with the creator of “The Walking Dead,” Maker Studios and YouTube this year, was featured as a character on two episodes of Comedy Central’s “South Park” in December 2014, and has lent his voice to the animated comedies “Oscar’s Hotel” and “Pugatory.” To check out all things PewDiePie visit PewDiePie.com and youtube.com/PewDiePie, download the official PewDiePie app on iOS and Android, and follow him on Twitter, Facebook, Instagram and Vine @PewDiePie.
About Maker Studios
Maker Studios is a global leader in online short-form video and one of the largest influencer networks worldwide. Maker Studios specializes in reaching millennial audiences across multiple programming genres with a network that includes independent creators from more than 100 countries, attracting over 11 billion views per month on YouTube alone. Maker Studios is home to many of the world’s leading online talent and award-winning original programs such as “Epic Rap Battles of History” and “Wonder Quest.” Maker Studios is a wholly owned subsidiary of The Walt Disney Company and is headquartered in Los Angeles with operations in 12 markets across the globe. For more information visit www.makerstudios.com.