The Mickey Video app for kids and families features popular Mickey and Friends short-form videos, including season 3 of Mickey Shorts; classic Mickey and Friends Cartoons; curated collections and character pages for Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, and Pluto; and more. Fans can now watch videos on big screens at home via Apple TV or on-the-go on iPad or iPhone. Via Apple TV, this app delivers short-form Disney videos under 5 minutes in duration directly into living rooms — the perfect length for a ‘living room’ experience, which offers less swiping and more of a ‘laid-back’ moment that kids seek from the big screen. Users can browse by character or collection, or dive right into the newest Mickey Shorts Season 3 videos. The Mickey Video app will support advertising soon via :15 interstitial ads.
The app is free to download and use and is currently available in English/North America only on iOS (Apple TV, iPhone, iPad).
June 30, 2013